Rachel Van Horne
She/Her
Since I was young, I have had a passion for storytelling and identifying the elements necessary to craft a story that is both memorable and relevant. As I have developed professionally, this passion has manifested as a career in helping small businesses and nonprofit organizations recognize the unique values that define their brand's identity and story.​​​​
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This desire to delve into the idiosyncrasies of brand strategy and the establishment of consumer and brand relationships has taken me across industries, from corporate offices and nonprofits to startups and even the jungles of Costa Rica. Using my undergraduate lessons on how to be an interpersonal communicator, I have made it my goal to ensure the work that I do is ethical, inclusive, and relationship forming. The Integrated Marketing Communications program at the University of North Carolina Wilmington has allowed me to continue this effort with courses concentrated on communication ethics, collaboration, and inclusion.
Whether creating comprehensive social media campaigns, optimizing the messaging functionality of organizational communication channels, or producing digital content reflective of an organization's core values, I strive to bring fresh perspective and desirable results.
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As I continue my professional development, creating impactful brand narratives with heart remains central to my focus as an Integrated Marketing Communications practitioner.
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Education
2024-2025
University of North Carolina Wilmington
M.A. in Integrated Marketing Communication
This degree has expanded my knowledge of the Communication field by developing my ability to thoughtfully evoke the essence of a brand in the capability of the relationships it fosters. With inclusivity and ethical decision-making being two of my core values, this program gave me the vocabulary and skillset necessary to succeed.
2019-2023
Meredith College
B.A. Mass Communication and Public Relations
From the time I was a child, I have always been intrinsically interested in the power of communicative messaging. By double concentrating in two disciplines within the Communication field, I was able to delve into the intricacies of brand development and situational communication.
