The Barbie Brand Models Poster explores the messaging strategies of the Barbie brand from the perspective of three communication frameworks including Cocreation Theory (Boyle, 2007), Relationship Theory (Fournier, 1998) and Cultural Parasite Theory (Holt, 2007). This poster draws a strong correlation between the Barbie brand’s empowerment centered values and its continued support by generations of audiences. This portfolio piece originated from a larger paper exploring the correlation between the three communication frameworks and the success of the Barbie brand and has been designed for a conference presentation format.