
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Barbie Digital Storytelling Portfolio
Project type
Digital Storytelling Portfolio
Date
June 2025
Corresponding Course
COM-536: Digital Storytelling and IMC
This digital storytelling portfolio centered on a collection of neurodivergent dolls, reflects my ability to thoughtfully execute a campaign by identifying must haves, a relevant audience population (neurodivergent individuals), and using storytelling to engage my audience beyond just selling the product. Building on my own experiences as a neurodivergent individual, I created a campaign centered on inclusive play and educational conversations centered on neurodiverse conditions. I selected the Barbie brand as the conduit organization for this campaign due to its pre-established devoted following and recent diversity focused product line releases. The audience for this campaign is neurodivergent children, parents of neurodivergent children, and educators.

