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Barbie Digital Storytelling Portfolio

Project type

Digital Storytelling Portfolio

Date

June 2025

Corresponding Course

COM-536: Digital Storytelling and IMC

This digital storytelling portfolio centered on a collection of neurodivergent dolls, reflects my ability to thoughtfully execute a campaign by identifying must haves, a relevant audience population (neurodivergent individuals), and using storytelling to engage my audience beyond just selling the product. Building on my own experiences as a neurodivergent individual, I created a campaign centered on inclusive play and educational conversations centered on neurodiverse conditions. I selected the Barbie brand as the conduit organization for this campaign due to its pre-established devoted following and recent diversity focused product line releases. The audience for this campaign is neurodivergent children, parents of neurodivergent children, and educators.

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© 2025 by Rachel Van Horne. Powered and secured by Wix

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