The Browns Brand Analysis explores the history of the Cleveland Browns football team to investigate their current marketing strategy positioning and recommend actionable solutions for expanding their marketing strategy. Since this was initially a group project, I tightened some of the sections, utilized the instructor's feedback, and added relevant rationale that was missed in the initial draft. This specific portfolio piece demonstrates how I would approach working with a team to analyze the offerings, competitors, audiences, positioning, and messaging of an organization to execute the distribution of theory informed recommendations.