Using the concept of Dialogic Ethics introduced in Communication Ethics Literacy, this portfolio piece explores the recent organizational rebrand from The Boy Scouts of America to Scouting America. The central theme of this analysis is the organization’s decades-long history of inviting member conversations that inform the public about the goods it protects and promotes to internal and external audiences. This product approaches this concept by identifying the community and inclusivity centered values of the organization and offering Scouting America as an exemplar brand for other organizations seeking to rebrand with ethical communication at the forefront.